Evaluation of the promotion campaign EUr Safe Food

Stammdaten

Auftraggeber

Naturland - Verband für ökologischen Landbau e.V., Gräfelfing

Veröffentlicht

30.01.2024

Frist (Submission)

04.03.2024

Notice-Typ

Ausschreibung

Verfahrensart

Offenes Verfahren

CPV-Code

79000000 — Unternehmensberatung und -dienstleistungen

Branche

Beratung & Dienstleistungen

Geschätzter Wert

36.000 €

Rechtsgrundlage

EU-Oberschwelle

Beschreibung

Objective of the call: In application of the EU regulations, the promotion program must be evaluated by an external evaluation body, in order to guarantee the respect of planned deliverables, costs and objectives. The agency will determine a methodology to evaluate the correct implementation and effectiveness of the activities. The agency will evaluate the effectiveness of the campaign, especially on the targeted groups determined by the objectives and strategy. The selected evaluation body will have to take into account for each planned action the output, result and impact indicator. They will gather data using appropriate means and use of the data collected during the campaign to reach an appropriate level of information. Additionally, a baseline survey needs to be conducted and will serve as starting point benchmark towards consumer and food stakeholders at the beginning of year 1 and again at the end of year 3 to establish if the objectives have been met. This call for proposals covers two consumer and food stakeholders surveys (one at the beginning of the program and one at the end program, in order to compare the situation at the start and at the end), as well as the evaluation of single measures within the frame of the program. The evaluation body will have to be mindful of:  Output indicators: deliverables of the campaign (number of videos, number of press releases, number of social media articles…)  Result indicators: measuring the reach of each action (viewership of videos, readership of press releases and of social media articles…)  Impact indicators: measure of how the campaign has increased awareness and created a tangible economic return thanks to its various promotion actions, compared to the situation before the campaign and a baseline scenario without the campaign being implemented The evaluation agency is free to propose the methodology which are considered the best to reach the specified objectives within the determined budgets. The promotion program should end in February 2027, a date after which all costs will be final, and the final ex post evaluation can take place. Budget and actions expected: The evaluation agency will be in charge of the following activities: • The agency will evaluate the effectiveness of the campaign considering the objectives with the pre-defined set of quantified indicators. • The agency needs to provide a consumer survey at the beginning of the program as a baseline, and one survey in year 3 to confirm that the objectives have been reached. • They will gather data using appropriate means (e.g. questionnaires) and use the data collected during the campaign to reach an appropriate level of information. By cross-checking the data collected in the field and the evaluation agency data, the actions of the campaign can be fine-tuned and improved during the 3 years of campaign • The evaluation agency will prepare a report including data on every activity implemented during the year which will be turned in to the proposing organization for analysis Proposals for the evaluation of the campaign will be evaluated for providing best value for money. Applicants are invited to send their competitive proposal – however respecting the maximum budget ceiling of 36 000€ (excluding VAT) and fees over a total of 3 years. The repartition of the total evaluation budget per year is defined as the following: – Year 1: 40% – Year 2: 20% – Year 3: 40%

Vertragslaufzeit

Beginn

01.03.2024

Ende

28.02.2027

Verfahrens-Bedingungen

Bindefrist

4 Monate

Vergabe-Status

Vergabe-Status

Vergabeergebnis liegt uns nicht vor

Verfahrensverlauf — alle 3 Veröffentlichungen

• Ausschreibung · Frist: 04.03.2024
• Wertung
• Vergabeergebnis

Zuständige Vergabekammer (laut Bekanntmachung)

Vergabekammer Südbayern Regierung von Oberbayern, München

Angabe aus der TED-Bekanntmachung. Im Streitfall ist die tatsächlich zuständige Vergabekammer nach §§ 155 ff. GWB maßgeblich, nicht zwingend die hier genannte.